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Bozeman Health News

Media Resources

Media Kit

The Bozeman Health marketing and communications department oversees all media and public relations, marketing, sponsorships, partnerships, and outreach for Bozeman Health, including:

  • Bozeman Health Deaconess Hospital
  • Bozeman Health Big Sky Medical Center
  • Bozeman Health Hillcrest Senior Living
  • Bozeman Health Medical Group
  • Bozeman Health Belgrade Clinic
  • Bozeman Health Urgent Care
  • Bozeman Health Clinical Research

We are happy to be a resource for the media and our community. Interview requests and general media inquiries are always welcomed.

For all interview requests, patient condition reports, and general media inquiries, contact:

Lauren Brendel
Director, Marketing and Communications
LBrendel@bozemanhealth.org
406-414-1885

For after-hours requests, call/text Lauren at 425-260-7124.

Information on sponsorships and partnerships can be found here.

General Media Information

Members of the media must always be escorted by a member of the marketing and communications team when on-campus. Advance notice must be given by calling or texting 406-414-1885. Failure to comply may result in media being asked to leave the facility premises.

Requests for filming (still or video) must be made in advance by calling the marketing and communications department at 406-414-1885. Anyone entering a Bozeman Health facility with a camera must be escorted by a member of the marketing and communications department. Patients who have agreed to be interviewed, photographed, or videotaped must have filled out the required written consent release forms in advance.

Patient Information*

The care and privacy of our patients is of utmost importance to Bozeman Health.

Bozeman Health adheres to all regulations and standards governed by the Health Insurance Portability and Accountability Act (HIPAA) regarding the use and release of a patient’s protected health information (PHI). For more information on HIPAA or PHI, visit https://www.hhs.gov/hipaa/index.html.

The American Hospital Association provides guidance on the release of patient information:

Patient condition may be provided consistent with the limitations imposed by the HIPAA privacy standards. The HIPAA privacy regulations have specific provisions for the release of limited information about a patient without the patient's authorization when someone specifically asks about the patient by name. Unless a patient objects, the following information may be placed in a hospital directory:

  • The patient's name
  • The patient's location in the health care provider's facility
  • The patient's condition, described in general terms that do not communicate specific information about the individual

Should a member of the media, a family member, friend or individual make an inquiry as to the condition of a patient, the following guidelines, provided by the American Hospital Association, will be followed:

If an inquiry is made using the patient’s name, general condition information may be provided that does not communicate specific information about the individual. One-word descriptions of a patient's general condition will be given:

  • Undetermined: Patient awaiting physician assessment.
  • Good: Vital signs are stable and within normal limits. Patient is conscious and comfortable. Indicators are excellent.
  • Fair: Vital signs are stable and within normal limits. Patient is conscious but may be uncomfortable. Indicators are favorable.
  • Serious: Vital signs may be unstable and not within normal limits. Patient is acutely ill. Indicators are questionable.
  • Critical: Vital signs are unstable and not within normal limits. Patient may be unconscious. Indicators are unfavorable.

A patient’s location within Bozeman Health Deaconess Hospital or Bozeman Health Big Sky Medical Center will not be given to members of the media.

There are times when a member of the media, a family member or friend may have the name of a patient they believe to be in our care. A requestor may be told that the patient in question is not in our system and therefore, Bozeman Health is unable to provide any information. This typically occurs when:

  • The patient, or their designated representative, has requested that they be marked “confidential,” meaning that they do not wish to have any information shared
  • The patient was not admitted
  • The patient was treated and transferred to another facility
  • The patient was treated and released
  • The patient refused medical attention

Deaths

Bozeman Health reports any death of a patient to the authorities as required by law. Typically, public information about a death will be disclosed after efforts have been made to notify the next-of-kin. Information about the cause of death must come from the patient's physician, and a legal representative of the deceased must approve its release. This means that Bozeman Health cannot share information with the media on the specifics about sudden, violent or accidental deaths, or deaths from natural causes, without the permission of the decedent’s next-of-kin or other legal representative.

Public Information

Police reports and other information about hospital patients are often obtained by members of the media. The claim is frequently made that once information about a patient is in the public domain, the media is entitled to any and all information about that individual. This is not true. Health care providers are required to observe the general prohibitions against releasing health information about patients that are found in the HIPAA privacy standards, state statutes or regulations, and the common law, regardless of what information is in the hands of public agencies or the public in general.

For additional information on HIPAA, PHI, and patient condition reports, visit https://www.hhs.gov/hipaa/index.html.

*Content taken from the American Hospital Association.

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Please feel free to contact the Bozeman Health Marketing Department if you are seeking for digital assets that are not found here.